Dow Technologies and Systems – Search Engine Marketing Specialist

Dowtechie’s vision is to provide easy to use recruitment management solutions. HRIS (Web / Mobile based application) for small and mid-size enterprises. Job board to source/ recruit efficient candidates. Career site Portal to facilitate career development of job seekers.

Proven SEM experience and success managing PPC campaigns across Google, Yahoo and Bing Well-versed in performance marketing, conversion, and online customer acquisition. Up-to-date with the latest trends and best practices in search engine marketing. In-depth experience with bid management tools (e.g., Click Equations, Marin, Kenshoo, Search Ignite). Experience with website analytics tools (e.g, Google Analytics, NetInsight, Omniture, WebTrends) Strong analytical skills and experience generating SEM reports. Familiarity with A/B and multivariate experiments. Working knowledge of HTML, CSS, and JavaScript development and constraints. BS/MS degree in Marketing or a quantitative, test-driven field.

Qualifications and Skills
BS/MS degree in Marketing or a quantitative, test-driven field. Proven SEM experience and success managing PPC campaigns across Google, Yahoo and Bing. Well-versed in performance marketing, conversion, and online customer acquisition. Up-to-date with the latest trends and best practices in search engine marketing. In-depth experience with bid management tools (e.g., Click Equations, Marin, Kenshoo, Search Ignite). Experience with website analytics tools (e.g, Google Analytics, NetInsight, Omniture, WebTrends) Strong analytical skills and experience generating SEM reports Familiarity with A/B and multivariate experiments Working knowledge of HTML, CSS, and JavaScript development and constraints.