Part of Dentsu Inc., Dentsu Aegis Network is made up of ten global network brands - Carat, Dentsu, Dentsu media, iProspect, Isobar, mcgarrybowen, Merkle, MKTG, Posterscope and Vizeum and supported by its specialist/multi-market brands. Dentsu Aegis Network is Innovating the Way Brands Are Built for its clients through its best-in-class expertise and capabilities in media, digital and creative communications services. Offering a distinctive and innovative range of products and services, Dentsu Aegis Network is headquartered in London and operates in 145 countries worldwide with around 38,000 dedicated specialists.
www.dentsuaegisnetwork.com/asiapacific
Key responsibilities and accountabilities: (or 'Duties')
Media Planning and Execution
- Aids in the creation of client media objectives and strategies
- Creates and maintains media plan flowcharts and media buy authorizations based on clients various initiatives
- Maintains media budgets or media spend summaries
- Keep abreast of all invoice, billing and delivery issues; know when to escalate discrepancies to supervisors
- Compiles reports of competitive market/media information for each brand/category
- Manage added value / merchandising components of media buys
- Meet with media reps and coordinate with other Media specialty units as required
Communications Skills
- Expresses oneself clearly and concisely in oral communications
- Writes in a clear, compelling and concise manner
- Organizes ideas and information logically and sequentially
- Assists in the development of media presentations and tactical POVs, as needed
- Develop client reports that are clear, compelling and persuasive
Qualifications:
- Thrives in a fast pace, constantly changing environment; can adapt plans due to changes in client objectives, priorities or budgets while minimizing impact on project momentum
- Strong analytical skills, ability to relate results to client business objectives
- Well organized multi-tasker able to work independently
- Good English and interpersonal communication, secondary language skills a plus
- Good Team player
- Detail-minded and able to work under pressure
- Ability to work with numbers
- Good PC skills, especially excel and PowerPoint
- Knowledge on Photoshop / Illustrator will be preferred
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Dentsu Aegis Network - Designation:
Media Planning Intern - Profession:
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Advertising / Event / Exhibit