We are a well known salon company. Our goals in the image enhancing-industry, we aim to offer effective and quality services by employing the latest state-of-the-art technology and superior products to exceed customers’ satisfaction with value-for-money prices at convenient locations. The secret of our success lies in the close relationships of our employees, customers, business partners and our community.
Roles & Responsibilities
The Digital Marketing will be responsible for managing all marketing, branding and promotional activities for the salon, as well as retail products, across all media. This candidate should possess strong marketing knowledge and skills, specifically in social media, eCommerce, and digital advertising. The person must also be an excellent communicator in both verbal and written English.
Responsibilities Include:
- Create brand awareness and increase client engagement, aligned with brand positioning
- Develop 360-marketing campaigns based on key campaign/consumption periods
- Execute marketing communication plans and content marketing initiatives across platforms
- Review performance of marketing campaigns based on campaign targets to identify areas of improvement
- Maintain organisation's social media platforms and digital marketing channels that are aligned with branding strategies
- Effective client management (CRM) – to recruit and retain client base, via persuasive email/ mobile marketing strategies and loyalty programs
- Develop marketing campaign collaterals for both online & offline platforms.
- Maintain good relationship with media and key influencers to maximise PR exposure.
- Stay updated with digital marketing trends and salon industry, including competitors’ tracking.
- Active collaborations with partners, by planning and executing events that will elevate brand positioning &generate sales.
- Source, liaise and manage working relationships with vendors and creative agencies.
- Store visual merchandising.
- Other ad-hoc tasks assigned
Requirements:
- Fresh graduate or be currently pursuing a Diploma/Degree in Marketing, Business, or a related field.
- Strong and creative communication skills.
- Organised and detail-oriented with the ability to manage multiple tasks simultaneously.
- Creative thinker with a keen interest in e-commerce and digital marketing.
- Ability to work independently and manage multiple projects simultaneously.
- Have digital and social marketing experience in content writing including SEO/SEM
- Knowledge of webpage management software (WordPress/WIX)
- Proficiency in data analytics for social media, websites and Google
- Basic Knowledge in Google Analytics or AdWords, certification will be a plus
Kindly note that only shortlisted candidates will be notified.
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De Arte Hair Studio Pte Ltd - Designation:
Digital Marketing Intern - Profession:
Personal Care / Beauty - Industry:
Others - Location:
Geylang