DayDayUp – Accelerator Marketing Intern

As a Marketing Intern, you will support DayDayUp’s marketing, communications and brand-building activities across Singapore, China and Southeast Asia.

You will be responsible for developing regular content for DayDayUp’s digital channels, including preparing weekly electronic direct mailers (EDMs) and LinkedIn posts. You will also support the promotion of DayDayUp’s accelerator programmes, startup activities, corporate innovation initiatives and ecosystem events.

This role is suitable for someone who enjoys content creation, social media, storytelling and working within the startup and innovation ecosystem.

Key Responsibilities

1. Content Creation and Social Media

• Plan, draft and publish weekly LinkedIn posts covering DayDayUp’s programmes, events, startup achievements, partnerships and ecosystem developments.
• Prepare and distribute weekly EDMs to DayDayUp’s startup, corporate, investor and ecosystem partner network.
• Develop engaging English content for DayDayUp’s social media and communication channels.
• Create promotional materials such as event announcements, programme updates, founder features, partnership highlights and post-event recaps.
• Maintain a consistent brand voice and visual identity across all marketing materials.
• Track relevant startup, technology and innovation trends to identify suitable content topics.

2. Programme and Event Marketing

• Support the marketing and recruitment campaigns for DayDayUp’s accelerator and innovation programmes.
• Assist in creating programme brochures, application announcements, presentation decks and participant profiles.
• Support publicity for online and offline events, including webinars, delegation visits, networking sessions and demo days.
• Coordinate with programme teams, startups, speakers and ecosystem partners to collect information, photographs and content materials.
• Assist with on-site event marketing, photography, content capture and post-event communications where required.

3. Digital Marketing and CRM Support

• Maintain and update DayDayUp’s email marketing and CRM databases.
• Segment contact lists for targeted EDM and programme outreach campaigns.
• Monitor basic campaign performance, including email open rates, click-through rates and social media engagement.
• Prepare simple marketing performance reports and recommend ways to improve future campaigns.
• Support updates to DayDayUp’s website and other digital communication platforms.

4. Partnership and Portfolio Marketing

• Support the promotion of DayDayUp’s portfolio startups and programme participants.
• Assist in preparing company introductions, founder interviews, case studies and success stories.
• Work with ecosystem partners, including government agencies, corporates, investors, universities and accelerators, on joint marketing initiatives.
• Conduct research on relevant media, community and partnership channels in Singapore and Southeast Asia.

Requirements

• Open to students and fresh graduates.
• Strong interest in marketing, content creation, startups, technology and international business.
• Good writing and communication skills in English.
• Proficiency in Mandarin is preferred due to frequent collaboration with Chinese companies and partners.
• Familiarity with LinkedIn, email marketing platforms and basic content management tools.
• Able to create clear, engaging and professional marketing content.
• Proactive, organised, detail-oriented and able to manage weekly content deadlines.
• Comfortable working independently and coordinating with multiple internal and external stakeholders.
• Basic graphic design, photography, video editing or Canva skills would be an advantage.
• Previous experience in social media management, digital marketing, event marketing or content creation is a plus.

What You’ll Gain

• Hands-on experience managing weekly EDM and social media content.
• Exposure to startup acceleration, corporate innovation and cross-border business activities.
• Opportunities to engage with founders, investors, corporates and government partners.
• Experience marketing programmes and companies across Singapore, China and Southeast Asia.
• A portfolio of published content, campaigns and startup ecosystem stories.
• Mentorship from DayDayUp’s cross-border innovation and marketing team.