As an intern in the Marketing, PR, and Graphic Design department of our Culinary Arts Group, you will play a crucial role in assisting with various marketing, public relations, and graphic design activities.
Your primary responsibility will be to support the team in handling influencers and implementing PR strategies. Additionally, you will have the opportunity to contribute to graphic design projects to enhance the brand image and promotional materials for our establishments. This internship offers hands-on experience in a dynamic and fast-paced industry, providing valuable skills and insights into marketing and PR within the F&B sector.
Marketing:
- Collaborate with internal stakeholders to align marketing efforts with business objectives and ensure consistent messaging across all channels.
- Stay updated on industry trends, competitor activities, and emerging marketing strategies in the F&B and lifestyle sector to identify new opportunities and best practices.
PR Support:
- Aid in the execution of PR strategies, including drafting media pitches and media invitations.
- Monitor media coverage and compile media reports for internal use.
- Assist in organizing media events, product launches, and press conferences.
- Conduct market research to identify PR opportunities and industry trends.
Influencer Management:
- Assist in identifying and researching relevant influencers in the F&B industry.
- Support the coordination of influencer collaborations, including outreach, negotiations, and scheduling.
- Help manage relationships with influencers, ensuring timely delivery of content and tracking their performance.
Graphic Design:
- Collaborate with the graphic design team to create visually appealing content for social media, websites, and other marketing channels.
- Help maintain and update visual assets, including photo libraries and design templates.
Requirements:
- Currently pursuing a diploma / degree in marketing, PR, graphic design, or a related field.
- Strong communication skills, both written and verbal.
- Creative mindset with an eye for design and attention to detail.
- Proficiency in graphic design software (e.g., Adobe Creative Suite, Canva, or similar tools).
- Familiarity with social media platforms and content management systems.
- Basic understanding of PR principles and influencer marketing trends.
- Ability to multitask, prioritize assignments, and meet deadlines.
- Strong organizational and time management skills.
- Willingness to learn and contribute to a collaborative team environment.
Please note that the above job description is a general outline and may be subject to modifications or additions as per the specific requirements of the Culinary Arts Group and the internship program.
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Culinary Arts Pte Ltd - Designation:
Marketing and PR Intern - Profession:
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