CradleNest Pte Ltd – Business Development Executive (Internship)

CradleNest is a tech startup building Singapore’s first localized baby tracker and parenting support app. We combine baby tracking, community chat, local parenting resources, and a trusted marketplace for new and expecting parents — all in one seamless platform. Currently in our early launch phase, CradleNest aims to empower confident parenthood — one family at a time.

Role Overview

We are seeking a Business Development Executive (Internship) to join our team and support CradleNest’s marketplace and partner acquisition efforts.You will be at the front line of building relationships with baby product companies, service providers, and advertisers, playing a key role in shaping our ecosystem.

Responsibilities

• Identify, research, and prioritise prospective partners
• Lead outreach campaigns via email, LinkedIn, and warm calling
• Assist in preparing pitch decks, proposals, and partnership packages
• Support onboarding of featured partners and marketplace sellers
• Maintain CRM records and track BD funnel metrics
• Contribute to internal strategy discussions and weekly performance reviews
• Join meetings with potential clients and support negotiations/logistics

Requirements

• Pursuing or recently completed a degree in Business, Marketing, Communications, or related field
• Available for at least 6 months
• Excellent communication skills and confidence in outreach
• Proactive, organised, and hungry to learn
• Bonus: Familiarity with Canva, HubSpot, Google Workspace
• Interest in parenting, family wellness, or early-stage startups a plus

What You’ll Gain

• Hands-on experience in B2B sales, partnerships, and business development within a growing startup environment.
• Direct mentorship from the founder, with opportunities to shape real business strategies.
• Exposure to industry leaders in the parenting, lifestyle, and baby products sectors.
• Build a tangible portfolio of partner accounts, sales materials, and project deliverables.
• Opportunity to convert to a full-time role or receive a strong LinkedIn recommendation for future career advancement.
• A front-row seat to the early-stage startup journey — with real responsibilities and real impact.