About Cove: Cove is a co-living company putting renters first. We make it easier, faster, and more flexible to rent comfortable homes at honest prices. Our flatshare rooms and private apartment are hand-picked in top city locations. They are thoughtfully furnished with utilities and services included. Our bookings process is digital and hassle-free. And our community gets access to exclusive events and perks. Check us out at cove.sg
Cove is a fast-growing startup, backed by some of the top VCs worldwide. You will be joining one of the best teams in South East Asia at an incredibly exciting time for the company. In the process, you will have the opportunity to make a personal and lasting impact in disrupting a trillion-dollar industry that touches the daily lives of millions of people.
What’s in it for You:
Working for Cove gives you the opportunity to join an exciting young start-up incubated through Antler. There will be lots to learn and opportunities to work with three co-founders Sophie, Luca, and Guillaume, and get to experience firsthand what it takes to get a new high-growth business off the ground. In your role, you’ll have the opportunity to hit the ground running and take ownership from day one. We will always welcome your inputs and ideas and actively encourage your development. The team is fast-paced, hard-working, and expects results but we also highly value our employee engagement and are committed to a human and empathetic environment with plenty of fun thrown in. You’ll be working out of our central office in Chinatown
Job Title: Marketing Internship
Job Type: 3-6 month paid internship
Start Date: Immeadiateely
Reports To: Head of Sales & Marketing
Role Purpose: We’re looking for super-star undergrads and graduates to join our ambitious and fast-growing team. Your main focus will be on marketing our beautiful co-living spaces, selling our offer, and building our strong and vibrant community of young professionals in Singapore.
Goals/Deliverables:
➢ Increase brand visibility and recall by creating memorable designs and
content
➢ Increase website traffic through digital marketing initiatives
➢ Increase numbers of tenant inquiries across key channels through quality listings and property photos
➢ Increase retention of tenants through community engagement and activities
Core Responsibilities:
● Working closely with Head of Marketing on marketing initiatives
● Plan, brainstorm, and execute marketing campaigns with the wider marketing team
● Plan and manage Cove email marketing and CRM efforts to engage prospects and tenants
● Coordinate, set up, and style professional photoshoots and VR shoots of new properties according to guidelines. Work with external photographers to schedule shoots in a timely manner once properties are ready.
● Create compelling property listings across Cove’s website and real estate classifieds (Property Guru, 99.co).
● Report data analytics and tracking on newsletter and classifieds performance
● Provide research and insights on competitors, target customers, marketing channels and best practices.
● Use creative software like Photoshop or Illustrator to design simple marketing collaterals including enhancing images, creating floor plans, drafting EDM designs, and more.
● Lead social media content on Chinese channels and manage customer inquiries.
● Work with a marketing executive and tenant experienced team to organise awesome monthly engagements for tenants such as workshops, social events, community giveaways, etc.
● Proactively share new marketing ideas to reach our target customer.
● Help us to continuously improve marketing initiatives and processes.
Experience and Qualifications Required:
Essential
- Completed or pursued an undergraduate degree or postgraduate in any field (business-related is a bonus)
- Strong academic track record
- Experience in a sales/marketing role Preferred
- Experienced user of Adobe Photoshop
- Experienced user of Adobe Illustrator is a plus
- Experience with digital marketing tools like Mailchimp, Facebook Ads Manager, etc.
- Great command of written Mandarin (may need to translate English social posts to Mandarin)
Core Skills/Competencies:
★ Relationship building
★ Great spoken and written English
★ Consumer empathy
★ High drive for results
★ Ability to be flexible and deal with ambiguity
★ Creative and resourceful
★ Attention to detail
★ Proactive and not afraid to go out of comfort zone
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