CDNetworks is one of the leading content delivery network (CDN) services provider, enabling Asian and global multinational corporations to accelerate their digital content with cloud computing technology. CDNetworks’ suite of services include a fully integrated Cloud Security DDos protection and a Web Application Firewall.
We accelerate more than 40,000 global websites and cloud services across a network of 160 PoPs in more than 99 cities. With offices in the US, UK, South Korea, China, Japan and Singapore, we have been serving enterprise customers for over 15 years across industries such as gaming, finance, e-commerce, manufacturing and media.
OVERVIEW
We are seeking a Marketing Analyst / Marketing Executive to join our team.
This position plays an important role in facilitating the smooth implementation of marketing activities including campaign development, content creation, brand building and events planning. You will also conduct accurate research and reporting so as to enable the Marketing function to make efficient and adequate responses to market challenges.
The ideal candidate will be a pro-active energetic team player with excellent communication skills, a flair for creativity and a keen eye for detail. You should also possess a passion for marketing (online and offline) as well as internet technologies.
A career in CDNetworks provides challenging work and various opportunities to develop your skills, expertise and grow to your fullest potential. We offer a collaborative environment with exposure across a broad range of marketing activities.
RESPONSIBILITIES
This role focuses on providing core support towards the tactical execution of marketing initiatives within the Southeast Asia and Pacific region. You will work closely with global teams to develop CDNetworks' lead generation and market awareness objectives.
Duties include, but are not limited to the following:
- Support the development and delivery of marketing campaigns across multiple platforms.
- Support online marketing operations such as updating of website content and landing pages, preparation of EDMs, web analytics monitoring, etc.
- Assist with content creation in the form of whitepapers, case studies, brochures, trade articles and press releases.
- Launch targeted email marketing campaigns to generate and nurture qualified leads.
- Collaborate with internal and external stakeholders to develop highly targeted, multi-channel marketing collateral.
- Support the planning and execution of various events across the region, including networking sessions, seminars and trade shows.
- Oversee the accurate maintenance of marketing-generated inbound leads, ensuring that the database is comprehensive and well-segmented for targeting purposes.
- Perform tracking, analysis, forecasting and reporting of marketing activities.
- Other ad-hoc projects as and when assigned.
REQUIREMENTS
- Bachelor’s degree in Marketing, Business, Mass Communications or related discipline.
- Working knowledge of marketing automation tool Eloqua is mandatory.
- Prior experience in marketing roles, preferably within a B2B environment.
- Working knowledge of Salesforce would be ideal.
- Possess a keen interest in online businesses or internet technologies.
- Excellent written and verbal communication skills.
- Ability to prioritise and manage multiple deadlines simultaneously.
- Meticulous and highly organised, with strong project coordination skills.
- Knowledge in HTML, Adobe Photoshop or other graphic editing software would be a plus.
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- Company:
CDNetworks Singapore - Designation:
Marketing Analyst - Profession:
Marketing / Public Relations - Industry:
Computer and IT