CBLD – Marketing Support

Macro Functions:

• Supports the Marketing & Projects Manager to develop and implement marketing communications projects, including: marketing collateral, advertisements, informative/course preview/community of practice sessions, customer referral program and website content enhancement
• Act as liaison between Marketing & Projects Manager and the creative design executive to ensure marketing communications projects are completed on time as planned
• Effectively coordinate the development, approval, production, and distribution of marketing materials with the creative design executive
• Champion the company brand identity across all developed materials

Micro Functions: 

• Writing content for website pages
• Make amendments to our brochures and service directory
• Work closely with Marketing & Projects Manager to roll out customer referral program
• Work closely with Marketing & Projects Manager to roll out our course preview/informative seminars/community of practice sessions
• Update proposed class schedule and monitor number of sign-ups for training programs
• Manage Electronic Direct Mailer Campaigns
• Look through LinkedIn profiles of HR people and build creditable database
• Coordinate marketing communications projects
• Work with Marketing & Projects Manager to gather project needs and specifications.
• Obtain direction from Marketing & Projects Manager and brief the Creative Service executive on collateral, advertisements, events, websites, and other promotional activities.
• Support development of marketing and promotional materials
• Route marketing materials for review and approval by Marketing & Projects Manager via in-house document control system.
• Monitor stock and printing quantity of corporate and product brochures
• Help set up and improve workflow processes when and where needed
• Manage external vendors/partners as needed

Key Skills & Competencies:
Skills
• Excellent project management and organizational skills
• Experience in copywriting and handling EDM campaigns
• Excellent written and verbal communication skills
• Ability to prioritize and balance multiple projects simultaneously
Behavioral competencies
• Results driven, proactive & able to work autonomously
• Ability to work in a fast-paced environment
• Problem solving attitude
• Flexible, change embracing in rapidly evolving work and market environment
• Team player

Education & Experience
• Pursuing degree in marketing, communications, business management or related field
• Driven by task related to marketing and communications
• Excellent knowledge of Microsoft office