Cathay Cineplexes Pte Ltd provides our patrons a great movie experience in our theatres. We are passionate about serving our patrons with excellent service, good food and great movies which you will help to deliver.
Your main portfolio will be to assist with the management of the company’s digital channels to sustain engagement and increase customer satisfaction. You will also partake in research, tracking and analysing of social media trends, digital ad spend and revenue and web visitor data to improve social media presence and campaign efficacy. You are required to work with various company departments to promote overall brand through its digital channels.
In addition, you will also get to support the marketing team in delivering brand and marketing activities.
ESSENTIAL FUNCTIONS
- Daily management of the company’s digital channels, including social media, web, mobile app and eDM by
- Planning and executing weekly updates for the website
- Curate relevant and timely social media content to grow engagement, reach and referral traffic and conversions
- Analyse social media campaigns and make recommendations for changes
- Implement best practices for social listening, reporting and optimization.
- Be on-ground during events to capture content
- Monitor visitor posts and direct messages and address them in a timely manner
- Create and send weekly eDMs
- Tracking of digital campaigns
- Assist with data analysis and report generation
- Assist managers to implement digital ad buys on both social media, display and SEM
- Initiate and execute marketing campaigns for specific outlets to boost box office and F&B sales.
- Assist managers whenever there are events or on-ground activities and ad-hoc projects
GENERAL TARGETS
- Successful and timely execution of planned social media or marketing activities
- Growth in engagement and fan base/followers/mailing list
ESSENTIAL QUALITIES
- Social media savvy
- Creative and possesses good written and verbal communication skills as well as interpersonal skills
- Strong problem solving skills with high emotional intelligence
QUALIFICATIONS
- Diploma in Marketing / Mass Communication or equivalent
- Basic knowledge of Adobe Photoshop preferred
Cathay staff enjoy benefits such as annual leave, marriage leave, parent care leave, insurance, flexible claim and movie tickets for every free listed movie. There are also training and development opportunities.
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- Company:
Cathay Cineplexes Pte Ltd - Designation:
Marketing Coordinator - Profession:
Marketing / Public Relations - Industry:
Arts / Entertainment / Recreation