Casket Fairprice Pte Ltd – Marketing Executive

Responsibilities

• Conceptualize and execute efficient and intuitive marketing strategies
• Organize and oversee marketing campaigns
• Brainstorm new and creative growth strategies
• Plan and execute digital marketing activities, including SEO/SEM, marketing database, display advertising campaigns for various brands
• Design, build and maintain content creation for social media accounts
• Conduct market research and analysis to evaluate trends, brand awareness and competition ventures
• Maintain and update corporate and company product websites
• Maintain relationships with media vendors and publishers to ensure collaboration in promotional activities
• Monitor progress of campaigns using various metrics and submit reports of performance
• Write content for blog pages, website and social media pages
• Collaborate with managers in preparing budgets and monitoring expenses
• Other ad-hoc duties as assigned

Requirements

• Minimum 1 year prior experience in Marketing related positions
• Diploma in Marketing/Communications or any related discipline
• Fluent in spoken and written Mandarin in order to liaise with Mandarin speaking clients
• Good understanding of marketing, branding and product positioning concepts
• A flair for words, good copywriting and storytelling
• Familiarity with social media and web analytics
• A keen eye for good style and design
• Good communication and people skills