Carro is on a mission to redefine what car ownership is, and transform the way that people and businesses across Asia interact with one another to get the cars they need. Our digital platforms are game-changers in the automotive trading industry, seamlessly integrating the buying and selling user journeys for speed, efficiency, and transparency.
Since 2016, Carro has continually disrupted the existing business models and practices within the automotive trading industry, launching numerous market-first services, and grown to more than 800 people across 4 countries in Southeast Asia. Our platform serves nearly every need that car owners have, and does it in a more tech-enabled, efficient, and delightful way. Today, Carro transacts more than $1Bn in cars annually, and has won numerous industry awards for innovation and marketing excellence.
We want people who are difference-makers; people who will CHARGE together with us, and work tirelessly to deliver delightful experiences for customers. Our CARROleagues all embody these core values:
Collaborative at work, build trust and respect with those you work with and serve
Honest in our approach, interactions, and decisions
Audacious in learning, adapting, and rising up to any challenge
Resourceful and self-sufficient, always doing more with less
Go-getter mentality who doesn’t procrastinate, and makes smart and decisive decisions
Effective problem-solvers, producing results instead of being ‘busy’
Find out more about our journey, and the successes across business lines and countries, in the last 5 years here. https://carro.sg/blog/carro-5-year-journey/
Responsibilities
Ideate and craft engaging written content for our social media channels such as Facebook, Instagram, website, blog, etc
Liaise with our Marketing department to provide ideas and craft out well-researched content (blog articles, social media posts, video scripts, etc) to offer relevant and insightful information to the everyday car consumer
Proofread and edit posts before publication
Identify customers’ needs and gaps in our content and recommend new topics
Monitor performance and analyze key performance indicators (KPIs) to offer suggestions for improvement
Survey the automotive community constantly, keeping abreast of trends within the industry
Understand what topics interest car enthusiasts and provide information on these topics
Multiply our social media followers and community exponentially
Participate in the creation and implementation of the monthly editorial calendar which includes monthly sales objectives and initiatives
Report directly to the Head of Marketplace (Singapore) and work closely with Marketing on expected deliverables
Requirements
Able to work in a dynamic and fast-paced environment
Self-motivated to deliver exceptional work within tight deadlines
Highly resourceful and motivated to deliver amazing work
Excellent attention to detail and a high motivation to learn/unlearn
Research and analytical skills
Strong teamwork and collaborative capability
Adaptable, extremely driven and goal-oriented
Collaborative, astute, and a team player
Strong communication and organizational skills
Some experience would be ideal, but clear and effective communication of ideas and translation of concepts is a non-negotiable requirement
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- Company:
Carro - Designation:
Automotive Content Ideator - Profession:
Marketing / Public Relations - Industry:
Human Resources - Location:
Bishan