Caerus Holding started in 2008 as a wine distribution company with presence in India, Maldives as well as Malaysia. In 2013, the group diversified into the food business, welcoming the celebrated New York cake boutique and their world-famous Mille Crêpes – Lady M New York. Having arrived in Singapore as its first debut in Asia, we have cake boutiques currently located at Orchard Central, South Beach Avenue, Scotts Square, Westgate and the newly opened Jewel Changi Airport.
Growth in both business units are in the pipeline, with the addition of unique brands to the food business portfolio and overseas expansion for both into countries such as Malaysia, Thailand, Indonesia, Philippines. Little Damage, the widely acclaimed soft serve ice cream brand from downtown Los Angeles is one of the latest addition, followed by Leckerbaer, a specialty pastry brand from Copenhagen.
Branding & Marketing Campaigns:
- Conceptualization and execution of all marketing campaigns
- Develop effective strategies with best practices and latest digital trends in mind
- Ensure all initiatives are aligned with brands’ positioning
Events & Public Relations:
- Involved in planning, coordination and execution of events
- Engaging the media and KOLs via regular PR campaigns
- Measure success via post-campaign reporting
Social Media:
- Conceptualize engaging content for brands’ social media (FB & IG)
- Day-to-day social media postings and community management
- Analyse performance to measure success of content
E-commerce & Digital Marketing:
- Derive engaging digital marketing initiatives to help increase site traffic and/or brand awareness
- Support e-commerce in content and product management
- Planning and execution of EDM communications
Miscellaneous:
- Other ad hoc projects assigned by the management and all marketing related matters
Requirements:
- Degree holder with minimum 2 years of working experience in Marketing or related fields
- Experience with managing digital advertising campaigns (Facebook Ads, SEO/SEM, Google Analytics etc.)
- Excellent command of written and spoken English
- Proactive, meticulous, and able to multi-task
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