BSH addresses the needs of every consumer through 14 different brands, with a myriad of products in multiple product categories within the home appliances industry. Our products range from refrigeration, to cooking, to dish care, to laundry care and more. In Asia Pacific, we have existing presence in more than 10 countries (and growing), in both emerging and developed markets
1. Develop and realize regional communications packages in close consultation for all new products across all product categories taking into account regional subsidiary demands and requirements.
2. Work closely with designated agencies to support the brand communication strategy development for APAC Region.
3. The lead liaison for regional product launch management and ensure alignment of positioning and message consistency with Category heads and managers
4. Support to organize and develop regional events for marketing best practice sharing with country subsidiaries and distributor markets
5. Handle countries enquiries and requests; provide them with required information and materials.