Bob the Baker Boy Pte Ltd – Digital Marketing Intern

Bob the Baker Boy is a Singapore bakery bringing creativity and craftsmanship together through customised cakes, pastries and desserts. Whether it’s a birthday, corporate celebration or special event, we create delicious and memorable treats made for every occasion.

We are looking for a creative and motivated Digital Marketing Intern to join Bob the Baker Boy and support our digital marketing and content activities.

You will work closely with the marketing team to create engaging content, manage digital platforms and support campaigns that promote our cakes, desserts and gifting products.

Key Responsibilities

• Assist in creating content for Instagram, TikTok, Facebook and other social media platforms
• Plan, shoot and edit photos and short-form videos featuring our cakes, products and behind-the-scenes activities
• Assist with writing captions, product descriptions and other marketing content
• Support the planning and execution of digital marketing campaigns, promotions and seasonal campaigns
• Assist with website content updates, product listings and basic SEO activities
• Monitor social media trends and identify new content ideas and opportunities
• Track basic marketing performance such as views, engagement and enquiries
• Assist with simple marketing research, competitor checks and customer insights
• Support photoshoots, product launches, events and other marketing activities
• Perform other marketing and content-related tasks as required

Job Requirements

• Currently pursuing a diploma or degree in Digital Marketing, Marketing, Communications, Media, Business or a related field
• Creative, proactive and willing to learn
• Good written communication skills
• Comfortable with social media platforms such as Instagram and TikTok
• Basic knowledge of Canva, CapCut or other content creation tools is an advantage
• Basic photography and video editing skills are a plus
• Able to work independently and manage multiple tasks
• Interest in food, lifestyle, social media and content creation is a plus

What You Will Learn

• Hands-on experience in digital marketing and social media management
• Content creation for a real consumer brand
• Digital campaign planning and execution
• Website and e-commerce marketing
• Social media analytics and performance tracking
• Marketing for seasonal campaigns
• End-to-end marketing operations in a growing bakery business