Becton Dickinson Holdings Pte. Ltd. – Digital Communication Intern

Role and Responsibilities

• Assisting in the formulation of strategies to build digital footprint for BD in Greater Asia – with a focus in Singapore
• Planning and monitoring conversations and reactions on company intranet
• Launching optimized online advertisements to increase company and brand awareness – targeted at talent attraction

Job brief

• We are looking for an experienced Digital COM Executive to assist in the planning, execution and optimization of our internal & external digital communication.
• The ideal candidate will poses strong writing skills and a good grasp of the social media space – understanding the latest trends in user preference as well as have a strong comprehension of the varies digital platforms i.e. LinkedIn, Facebook and Instagram.
• The candidate will have to be tech-savvy and intuitive with ideas to reinforce our communication campaign.

Responsibilities

• Assist in the formulation of strategies to build a BD’s digital footprint in the region
• Plan and monitor ongoing company presence on social media (i.e. LinkedIn)
• Launch optimized online adverts through Google Adwords, Facebook etc. to increase corporate awareness
• Prepare online newsletters and promotional emails and organize their distribution through various channels
• Provide creative ideas for content marketing and update website
• Collaborate with designers to improve user experience
• Measure performance of digital COM efforts using in-house analytics tool (for Intranet postings) and Web analytics tools (Google Analytics, WebTrends etc.)
• Acquire insights on digital COM trends and keep strategies up-to-date
• Maintain partnerships with media agencies and vendors

Requirements

• Fresh graduates / Undergraduates seeking internship experience as Digital COM Executive or similar role
• Excellent understanding of digital marketing/ communications concepts and best practices
• Experience with B2B social media, Google Adwords and email campaigns and SEO/SEM, preferred but not a must
• Working knowledge of web analytics tools (e.g. Google Analytics, WebTrends etc.)
• Skills and experience in creative content writing
• Analytical mindset and critical thinking
• Excellent communication and interpersonal skills

Additional Notes

Able to commit for a minimum of 3-4 months.