Altecom Group Pte Ltd – Marketing Intern

During the internship period, the Intern shall have the responsibility of performing the following duties:

• Marketing Analytics:
  • Analysing marketing data to identify trends and insights.
  • Utilising tools like Google Analytics, social media analytics, and other marketing software to track campaign performance.
  • Preparing reports on key metrics and providing recommendations for improvement.
  • Monitoring competitor marketing activities and providing comparative analyses.
• Marketing Strategies:
  • Assisting in the development of comprehensive marketing strategies to increase brand awareness and engagement.
  • Collaborating with the marketing team to brainstorm and execute innovative campaigns.
  • Conducting market research to understand customer needs, preferences, and behaviors.
  • Supporting the creation and implementation of digital marketing plans, including SEO, SEM, email marketing, and social media marketing.
• Content Creation:
  • Developing engaging and high-quality content for various platforms, including blog posts, social media, newsletters, and website updates.
  • Assisting in the creation of visual content, such as graphics, videos, and infographics.
  • Ensuring all content aligns with each brand’s voice and messaging.
  • Collaborating with the design and editorial teams to produce and refine content.
• Branding:
  • Supporting initiatives to maintain and enhance each brand’s identity.
  • Assisting in the creation and execution of brand campaigns.
  • Ensuring consistency in brand messaging and visuals across all marketing channels.
  • Participating in the development of brand guidelines and ensuring adherence across the organisation.