Company
Alivea Pte Ltd
alivea.co
Designation
Freelance Writer - Brand and Strategy Focus
Date Listed
01 Sep 2020
Job Type
Experienced / Senior Executive
Free/Proj
Job Period
Immediate Start, For At Least 1 Month
Profession
Advertising / Media
Industry
Advertising / Event / Exhibit
Location Name
Singapore
Work from Home
Allowance / Remuneration
$800 - 1,500 (project /contract based)
Company Profile
'Alivea - the creative agency was unearthed in 2012. Alivea provides creative help to all businesses. We specialize in branded proposals and presentations, and have worked on numerous multi-million dollar winning projects throughout South East Asia It is our responsibility to deliver creative work of the highest quality. Our clients trust us because we are bold in responding to challenges and innovating new solutions for every project. We love to pop bottles with our clients to celebrate the wins!'
Job Description
Responsibilities
- Gather feedback from sales and analyze consumer behavior to define our company’s positioning
- Craft our differentiation strategy
- Create guidelines that define our company’s voice both online and offline (including terminology and slogans)
- Brief our creative team about marketing projects they’ll be working on (for example ebooks, email campaigns and advertising banners)
- Conduct competitive research to identify our strengths and weaknesses
- Design promotional campaigns for new products and markets
- Develop our social media strategy
- Assess the performance of our advertising campaigns and events
- Analyze market trends and identify new opportunities and challenges
Requirements
- Work experience as a Brand Strategist or similar role in Marketing
- Portfolio of brand-building projects is a plus
- Excellent understanding of the full marketing mix
- Experience developing marketing strategies based on market segmentation
- Data-driven thinking
- Creativity
- Communication and writing skills
- BSc/MSc in Marketing or relevant field
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