'Alivea - the creative agency was unearthed in 2012. Alivea provides creative help to all businesses. We specialize in branded proposals and presentations, and have worked on numerous multi-million dollar winning projects throughout South East Asia It is our responsibility to deliver creative work of the highest quality. Our clients trust us because we are bold in responding to challenges and innovating new solutions for every project. We love to pop bottles with our clients to celebrate the wins!'
Brand Strategist Duties and Responsibilities
Brand strategists’ duties and responsibilities vary based on where they work. However, based on our analysis of job postings, we identified the following core tasks for this role:
Develop Brand Stories and Strategies
Brand strategists help clients develop their brand’s story. Combining analytical and creative elements, strategists use specific data to devise a short- or long-term strategy to position the brand and build market share. Brand strategists seek to deliver ideas and concepts that set their client apart from competitors, creating a strong position for market growth and recognition across various media channels.
Conduct Research
Brand strategists spend a significant amount of time conducting research on clients’ current marketing strategies, customer profile, and market share to develop a strong sense of strengths, weaknesses, and opportunities to improve brand positioning. Brand strategists may also conduct high-level research related to a client’s competitors, examining current marketing and branding trends within the client’s industry.
Analyze Data
Data analysis is also vital to brand strategists. In order to develop a successful and impactful brand strategy, strategists gather and assess a wide array of data, ranging from customer feedback to surveys measuring brand recognition and engagement. They use this data to discover trends and insights that can then be used to develop a successful strategy.
Write Copy and Brand Strategy Documents
Brand strategists are effective communicators, preparing brand strategy documents and writing copy for marketing materials. They frequently write copy to develop a client’s voice and brand story, and being able to consistently write in this voice is key to developing a consistent brand story. Strategists also create brand strategy documents, providing guidelines to various departments to ensure consistency.
Present Strategies to Clients
As they develop marketing and communications strategies, brand strategists present their findings, concepts, and progress to clients. Brand strategists also work closely with clients to fine-tune messaging throughout the process.
Collaborate with Creative Teams
In order to successfully translate a brand’s strategy or story into marketing collateral and advertising campaigns, a brand strategist needs to successfully collaborate with creative teams that can include web and graphic designers, copywriters, and video production crews. The brand strategist directs, oversees, and signs off on creative elements to ensure that materials adhere to client guidelines and are in line with the current brand strategy.
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