Aidha Ltd – Marketing & Communications Intern

Aidha is an award-winning charity with Institution of Public Character status that is dedicated to the economic empowerment of low income women. Its mission is to help low income women and foreign domestic workers in Singapore to build 'sustainable futures through financial education'. Aidha has a unique holistic approach to financial education and provides training in money management, computer skills, communication, leadership and entrepreneurship. Started under the auspices of UNIFEM Singapore (now UN Women Singapore), Aidha became an organisation in its own right in 2006 and has taught over 4,000 women since.

Marketing: 

• Help to analyse the impact of our marketing initiatives (website traffic via google analytics, SEM, reports on our FB activities and campaigns). 
• Conduct and coordinate market research and surveys to understand better our audiences (foreign domestic workers and employers). 
• Map and source information on potential relevant partners (companies dealing with FDWs, embassies, churches, mosques, other non-profit organization, chambers of commerce, clubs, relevant organisations in Indonesia, Philippines, etc.) 
• Help to update and clean the prospective students database, contribute to analyse the profiles of our students and their employers. 

Communications:

• Gather, sort and select pictures of students, Alumni and events. 
• Gather, sort and select relevant quotes/ stories from students, mentors and employers to create a quote library. Coordinate with students, volunteers and employers to get new quotes/ testimonials. 
• Gather, sort and select relevant videos and update Aidha’s YouTube channel. Contribute to create new videos to promote Aidha’s programmes and activities

Events: 

• Assist the team with the organisation of outreach events or other events on campus