Abbott Laboratories (Singapore) Pte Ltd – Marketing Communication Intern

Since 1970, Abbott in Singapore has been dedicated to helping people across the Asia-Pacific region live healthier lives through a diverse range of science-based nutritional products, diagnostic tools, medical devices and branded generic pharmaceuticals.

Internship Description:

- COE physician workshops project management including meeting logistics, internal and external marketing communication and Advisory Board branding, brochures printing, follow-up process formulation, management of marketing agencies/vendors...)

- Key Opinion Leaders segmenting and targeting, including the building of a database/repository and tracking mechanisms of differentiated engagement strategies

- Put in place a digital physician community platform to continue peer-to-peer dialogues post-conferences or post-training events.

Learning Outcomes:

1) Project Management (e.g. conference organization) 

(2) Marketing communication and branding (e.g. external promotion, digital communication...)

(3) key opinion leaders engagement strategies"