Abbott Laboratories (Singapore) Pte Ltd – HCP Content Marketing Intern

Since 1970, Abbott in Singapore has been dedicated to helping people across the Asia-Pacific region live healthier lives through a diverse range of science-based nutritional products, diagnostic tools, medical devices and branded generic pharmaceuticals.

Overall responsibility: HCP Content Marketing Excellence 

1. Support the development of key messages that are aligned to brand strategy targeted for HCPs alongside Emerging Asia markets for FreeStyle Libre to encourage increased adoption of Continuous Glucose Monitoring as standard of care. 

2. Collaborate with Emerging Asia field force and market teams to optimize the development of promotional HCP medical education content and marketing collaterals (namely, EDM, social media, website, sales aid) to ultimately guide agency partners and gain Medical, Legal and Regulatory approvals 

3. Assist in optimizing content Go-To-Market deployment strategies to successfully target and cascade content across key HCP marketing touchpoints to be rolled out in H1 2023 

4. Participate in the generation of KOL and market insights, product performance, and competitor trends (via market research and advisory meetings) to inform HCP marketing plan refinements across Emerging Asia