21 United Holdings Pte Ltd – Digital Marketing Intern

You will be supporting UCARS’ Digital Marketing Team in its digital marketing efforts, which may include, but is not limited to, paid social ads, Search Engine Optimisation, email/ inbound marketing, marketing automation, marketing analytics, social media strategy and/or other such duties and projects as assigned by the Marketing Manager.

Core Responsibilities

• Work on tasks/projects in either of these four areas: SEO, PPC, Social Media, Inbound Marketing
• Beyond these key pillars, you will also dip your toes in these areas: marketing automation, Google Tag Manager, ecommerce management (Google Merchant Centre/Facebook Catalogue Manager), conversational bots, audience analysis, etc.
• Work closely with the Content team. Both teams are inseparable due to the nature of their work. For instance, for the Digital Marketing team to increase conversations, the Content team needs to be able to produce good, action-driven content. Similarly, in order for the Content team to gain traction on its content, the Digital Marketing Team needs to identify strategic distribution channels (paid and organic)
• Generate digital marketing reports for UCARS and our clients in the automotive industry
• For new campaigns/projects, get the chance to strategize (with guidance) and execute it from the start to finish
• Upon joining, get yourself up to speed with tools like Google Analytics, HubSpot, Zapier, Hotjar, Google Data Studio as well as other marketing integrations.

Learning Outcomes & Objectives

• A high degree of autonomy and responsibility
• Seeing your work make an immediate and lasting impact
• Exposure on how marketing strategies can be applied to different companies and opportunities to get hands-on
• Understand marketing campaigns from a macro-level
• Communicate and collaborate effectively and appropriately with different professionals in the work environment