Annabella Patisserie Trading Pte Ltd – Video Content Creator

Annabella Patisserie Trading Pte Ltd is a well-known Japanese-French inspired artisanal bakery and confectionery based in Singapore.

Here is an overview of the company:
Core Identity & Specialty

• Concept: Blending Japanese precision and finesse with classic French pastry techniques.
• Signature Products: Renowned as a premier specialist and high-volume manufacturer of hand-crafted macarons (known for being lower in sugar and featuring unique local/fusion flavors like Yuzu, Lychee Rose Martini, and White Truffle), alongside delicate Japanese light-cream cakes, log cakes, tarts, and innovative treats like bottled pancake batter mixes (Pan-Tastic Pancakes).

Operations & Market Presence

• Commercial Reach: Operating as a major commercial manufacturer and supplier, providing fine pastries and custom-branded solutions to retail consumers via e-commerce/online delivery, major shopping mall outlets (such as Causeway Point and Compass One), as well as bulk and wholesale supply to hotels, restaurants, cafes, and caterers across Singapore.
• Certifications: Products are certified Halal (under the Whole Plant Scheme), catering to a wide and diverse consumer demographic in the region.

Position Overview

• Job Title: Video Content Creator / Videographer
• Department: Marketing & Content Creation
• Location: Singapore
• Commitment: Full-time (Internship or Permanent Role)

Role Summary
We are seeking a dynamic and creative Video Content Creator to bring our brand stories, daily kitchen magic, and delicious product creations to life on screen. In this role, you will own the end-to-end video production lifecycle—from brainstorming engaging social media trends and scripting to shooting mouth-watering footage and editing fast-paced, high-converting short-form videos for platforms like TikTok, Instagram Reels, and YouTube Shorts.
Key Responsibilities

• End-to-End Production: Plan, shoot, and edit engaging video content independently, ensuring high production value across lighting, audio, and visual composition.
• Short-Form Social Content: Specialize in trend-driven, dynamic short-form videos (Reels, TikToks, Shorts) highlighting product creation, behind-the-scenes kitchen action, seasonal launches, and customer experiences.
• Visual Storytelling & Styling: Partner with the team to style food and products appetizingly on camera, capturing satisfying textures, close-ups, and aesthetic b-roll.
• Post-Production & Editing: Assemble footage quickly using editing software (such as Premiere Pro, CapCut, or After Effects), adding dynamic pacing, engaging captions, color grading, and trending audio tracks.
• Trend Monitoring: Stay ahead of social media algorithms, audio trends, and viral content formats to continuously test and iterate creative video strategies.

Requirements & Qualifications

• Portfolio: A robust portfolio or link to social media channels showcasing your videography, lighting, and editing work (specifically short-form video content).
• Technical Proficiency: Hands-on experience with mirrorless/DSLR cameras, mobile videography gimbals, lighting kits, and external microphones (wireless audio setups).
• Software Skills: Proficient in video editing tools (Adobe Premiere Pro, CapCut, or Final Cut Pro) and basic graphic/thumbnail design tools.
• Creative Instinct: A sharp eye for pacing, visual rhythm, and storytelling that hooks viewers within the first 3 seconds.
• Work Style: Adaptable, proactive, and comfortable working in a lively, fast-paced food production environment.