FORGED by RF – Marketing Intern

The ReFormd Group is Asia’s fastest-growing fitness and performance brand, proudly originating from Singapore.

Built on the belief that everyone deserves access to high-quality training, recovery, education, and lifestyle experiences, The ReFormd Group was created to offer top-of-the-line amenities, accessibility, and exceptional service that remains value-for-money for people from all backgrounds.

Today, The ReFormd Group delivers a true end-to-end fitness ecosystem across 40+ businesses, spanning personalised coaching with ReFormd Personal Training, sports performance testing and coaching with Forged by RF, next-generation recovery with Shelter by RF, tech and lifestyle products with The Laboratory by RF, and over 20 managed gym and fitness locations. Together, these brands support individuals from their first steps into fitness to elite-level training, integrated recovery, and their long-term lifestyle.

From the everyday mover to the competitive athlete, ReFormd’s mission remains the same:to empower every individual to Progress All Ways, Always.

FORGED by ReFormd Marketing Intern

Description

As a Marketing Intern, you will play a critical role in amplifying FORGED by ReFormd’s brand presence. You’ll work closely with our Marketing Executive and creative team to develop, execute, and optimise digital campaigns, social media content, and lead generation initiatives. Your efforts will directly contribute to driving client sign-ups, client engagement, and overall brand growth.

Key Responsibilities

Digital Campaign Management

• Plan, implement, and monitor digital marketing campaigns (e.g., Google Ads, Meta Ads, TikTok ads) focused on lead generation and brand awareness.
• Optimise campaigns based on performance data to ensure cost-effective lead acquisition.

Social Media & Content Strategy

• Develop and execute a dynamic content calendar across platforms such as Instagram, TikTok, and YouTube Shorts.
• Collaborate with staff and in-house content creators to generate authentic, engaging content (e.g., transformation stories, trainer spotlights).
• Manage day-to-day social media activities, including posting, community management, and influencer collaborations.

Analytics & Reporting

• Monitor key performance metrics (engagement rates, lead volume, cost per lead) and prepare monthly performance reports.
• Use data insights to refine content strategy and campaign tactics.

Brand Storytelling

• Support copywriting efforts by creating compelling, on-brand copy for landing pages, email campaigns, and promotional materials.
• Contribute to the development of educational content that positions FORGED by ReFormd as a thought leader in fitness and performance.

Collaboration & Coordination

• Work closely with the Marketing Executive to align marketing initiatives with overall business objectives.
• Coordinate with external vendors or freelance partners as needed to scale creative production and ad executions.