Yue Hwa Chines Products Pte Ltd – Social Media Executive

Key Responsibilities

• Content Creation & Production:
• Ideate, script, shoot, and edit engaging short-form video content (Reels, TikToks, XHS videos) highlighting products, store experiences, and seasonal campaigns.
• Design visually appealing graphics and layouts for Facebook, Instagram posts/stories, and Xiaohongshu notes.
• Platform Management & Curation:
• Plan and assist in maintaining the monthly content calendar across Facebook, Instagram, TikTok, and Xiaohongshu.
• Adapt content formats appropriately for different demographics (e.g., trend-focused on TikTok/IG, lifestyle/review-focused on XHS, community-focused on FB).
• Trends & Community Engagement:
• Stay updated on the latest social media trends, viral audio, and platform features to keep our content fresh and relevant.
• Assis with basic community management (replying to comments/DMs and engaging with followers).
• Campaign Support:
• Assist the marketing team during on-site store shoots, seasonal promotional launches, and event coverage.