YOYOKULALA.com is an independent fashion, beauty and lifestyle website founded by digital entrepreneur, designer and international street style icon Yoyo Cao (@yoyokulala). Within a short span of three years, Cao's ability to effortlessly remix current trends with her distinctive borrowed-from-the-boys flair has catapulted her to the forefront of the international street style circuit, earning her multiple mentions on Vogue.com, a spot on Harper’s Bazaar’s “ones to watch in 2016” list and two “Golden Peacock” awards by New York Magazine’s The Cut.
In May 2016, Yoyo launched YOYOKULALA.com. More than just a platform to give readers a wider glimpse into her world, the website – named after her moniker – will also be dedicated to providing light-hearted commentaries on all things fashion, beauty, culture and lifestyle. Think of it as a guide of sorts as Yoyo and her team give their take on the perils and triumphs of this thing we call life.
We're looking for talented, aspiring writers to join our team. As an online platform that reports on all things trending in the world of fashion, beauty and lifestyle, YOYOKULALA.com covers everything from fashion week in Milan and Paris to interviews with celebrities and designers to limited edition product releases. If this is your thing, we want you on board. (Read more about us here.)
Job Scope:
- Creating content (e.g. visual and written) with the team in areas of fashion, lifestyle and beauty for the website and social media platforms
- Covering major industry events and releases (e.g. fashion week, store openings, celebrity interviews, product launches)
- Contribute quality ideas for our monthly editorial line-up
- Assist team on website, Instagram and collaborative shoots (e.g. magazine features)
Requirements:
- Good command of the English language, both spoken and written
- Flair for writing and crafting content for the digital audience
- Adequate fashion knowledge (e.g. designers, history, trends) as well as interests in the beauty and lifestyle industry
- Awareness of the trends in online news reporting in the areas of fashion, beauty and lifestyle
- Ability to deliver under pressure and tight schedules
- Proficient in Adobe Photoshop and social media platforms such as Instagram, Facebook and Pinterest
- A good attitude, a sense of urgency and a willingness to learn, coupled with good social skills as you will be meeting industry individuals
- Prior editorial experience or experience in the fashion industry is preferred, though not necessary
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