ABOUT YACHT 21
YACHT 21 is a well-established Singapore fashion label that has been around since 2009. It caters to women who appreciate the simplistic styles that is at the same time versatile, and who are effortlessly stylish and quietly confident.
YACHT 21 is the brainchild of Jaren Ho, a successful female entrepreneur and an “accidental” fashion designer who dislikes usual conventions. Following its successful run over the years, YACHT 21 now has boutiques in Bugis Junction, Raffles Xchange, and will be opening its first concept lifestyle boutique in Plaza Singapura and launching its flagship shop in Wheelock Place. YACHT 21 is also available currently in premier departmental stores including TANGS and Robinsons.
ABOUT FOUNDER
Jaren Ho, a self-taught fashion designer founded Singapore’s first cruise wear label YACHT 21.
It was after a boat voyage in 2009 that inspired Jaren to embark on a free-spirited journey of creating both contemporary yet functional collections. Her designs are kept clean and functional, yet varied in the wearer's individual aesthetic. Understanding the region's tropical climate, Jaren placed strong focus on creating summer-friendly collections throughout the year. She integrated lightweight and breathable materials such as denim, cotton and poplin to fulfil the daily need of the metropolitan ladies.
Jaren went out-of-the-box by reinventing her classic collection to give the collection a feeling of timelessness. She also incorporated tropical prints and summer colours to bring the collection’s aesthetics to a whole new level. From, casual weekend wear to a stylish ensemble for work, YACHT 21 won the hearts of many and caught the attention of several prestigious departmental stores in Singapore, including Robinsons and Tangs where the label is currently represented.
Today, Jaren continues to push the boundaries with her creativity by playing the role as creative director and owner of YACHT 21.
JOB DESCRIPTION
You will be responsible for:
- interpreting the brand’s needs and developing a concept to suit the purpose
- creating designs for mailers, promotions and collaterals for retail/online purposes
- managing YACHT 21's social media
- developing design briefs by gathering information and data through research
- working with a wide range of media, including photography
- proofreading to produce accurate and high-quality work
- contributing ideas and design artwork to the overall brief
- well-versed with Illustrator and Photoshop
- working as part of a team with the retail operation team, photographers, marketing and PR team
- assist in campaign/ studio fashion photo-shoots
QUALITIES PREFERRED:
- passionate and creative
- has strong visual sense
- able to pay attention to detail
- has strong multi-tasking and organizational skills
- has a strong interest in fashion
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