The company is a leading beauty and lash technology company in Singapore, specializing in premium eyelash extensions and advanced eye beauty treatments. Known for its innovative techniques, high-quality services, and commitment to enhancing natural beauty, we combines professional expertise with modern beauty trends to deliver exceptional client experiences and maintain its position at the forefront of the industry.
Key Responsibilities
Marketing Campaign Execution
• Plan, coordinate, and execute marketing campaigns to drive brand awareness, customer acquisition, and sales growth.
• Support the launch of new services, promotions, and seasonal campaigns.
Digital Marketing & Social Media
• Manage and grow the company’s social media presence across platforms such as Instagram, TikTok, and other relevant channels.
• Develop engaging content including posts, reels, and promotional visuals that align with brand identity.
• Monitor social media trends and propose creative ideas to enhance engagement and reach.
Content Creation & Branding
• Coordinate the development of marketing materials including digital content, promotional visuals, and in-store collaterals.
• Ensure brand messaging and visual identity remain consistent across all marketing channels.
Customer Engagement & Partnerships
• Work with influencers, beauty creators, and brand partners to increase brand exposure and generate customer interest.
• Support customer engagement initiatives such as loyalty programs, promotions, and events.
Marketing Analytics & Reporting
• Track and analyze marketing performance including campaign results, social media engagement, and customer response.
• Prepare regular reports and provide insights to improve marketing effectiveness and ROI.
Market Research & Trend Monitoring
• Conduct market research on industry trends, competitors, and emerging beauty trends.
• Provide recommendations to enhance marketing strategies and brand positioning.
Requirements
• Diploma or Bachelor’s degree in Marketing, Communications, Business, or a related field.
• 1–3 years of experience in marketing, digital marketing, or social media management, preferably in the beauty, lifestyle, retail, or consumer industry. (bonus)
• Strong interest in beauty, aesthetics, and lifestyle brands.
• Experience managing social media platforms and creating engaging digital content.
• Familiarity with digital marketing tools, analytics platforms, and content creation tools (e.g., Canva, CapCut, Adobe, or similar).
Kindly note that only shortlisted candidates will be notified.
Agent Note This position is posted on behalf of a client by a third party agent.
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