Workjoy Management Pte. Ltd. – Digital Media Associate (Traineeship)

Role Overview

We are looking for a creative, hands-on Digital Media Associate to join our group of companies across F&B, lifestyle, and wellness-related brands. This is a 6-month paid graduate traineeship designed for university graduates who are visually driven, passionate about content creation, and excited to bring ideas to life across digital platforms.

In this role, you will support and manage multiple social media accounts while gaining hands-on exposure to content production, social media strategy, and digital campaign execution. You will work closely with internal teams to create engaging content that resonates with a growing community, while building strong foundations in digital media and brand storytelling.

Traineeship Details

• Duration: 6 months
• Work arrangement: Full-time
• Conversion opportunity: Potential conversion to a full-time role upon successful completion, subject to performance and business needs

Key Responsibilities

Content Creation & Production

• Plan and execute media shoots, including photo and video content for digital platforms
• Edit short-form content (Reels, TikTok, Shorts) and long-form video content
• Create visually compelling graphics aligned with each brand’s guidelines
• Support content creation across multiple brands within the group

Social Media Management

• Manage and maintain multiple social media accounts across platforms such as TikTok, Instagram, and Meta.
• Support the development and execution of social media strategies, content calendars, and campaigns
• Adapt content formats, visuals, and messaging to suit different platforms and target audiences
• Schedule and publish content while ensuring consistency in tone and visual identity

Brand & Campaign Support

• Collaborate with internal teams to conceptualise and execute digital and social media campaigns
• Ensure all content reflects each brand’s philosophy, tone, and visual identity
• Monitor content performance (reach, engagement, growth) and support reporting
• Suggest improvements and content ideas based on insights, trends, and performance data

What You Will Learn

• Managing multiple social media accounts across F&B, lifestyle, and wellness brands
• End-to-end content creation, from ideation and shooting to editing and publishing
• Platform-specific best practices for TikTok, Instagram, and Meta
• How digital campaigns are planned, executed, and evaluated
• Working with internal stakeholders, creatives, and brand teams in a multi-brand environment

Requirements

• Bachelor’s degree (or final-year student) in Marketing, Communications, Media, Design, or a related field
• Internship, school project, or personal experience in content creation or social media is welcomed
• Must have some experience w DSLR or videos
• Candidates with strong portfolio will be prioritised for interview
• Familiarity with video editing and design tools such as Premiere Pro, After Effects, CapCut, Photoshop, Illustrator, or equivalent
• Strong understanding of social media trends and platform best practices
• Creative eye with strong storytelling and visual sensibility
• Organised, proactive, and comfortable managing multiple brands and tasks with guidance
• Ability to work independently while collaborating with a team
• Interest in health, wellness, food & beverage, or holistic living

Why Join This Traineeship?

• Hands-on creative role with real ownership and responsibility
• Exposure to multiple brands and industries, not just one
• Opportunity to grow with a purpose-driven group of brands
• Strong portfolio-building experience with clear career progression potential
• Full-time conversion will be discussed with strong performers and subjected to company's needs