Wilhelmsen is a global maritime industry group founded in 1861. We have the biggest maritime network in the world, with a presence in over 2 200 locations globally. We serve over half of the worldwide merchant fleet with products and services, and supply crew and technical management for some of the most complex vessels in the world. We also develop new and daring solutions, shaping the maritime industry for the future. Our investments seek to explore and develop new opportunities within the energy-, offshore- and maritime industry. With thousands of colleagues in more than 70 countries, we take competence, sustainability, innovation and unparalleled customer experiences one step further. For more information, please visit http://www.wilhelmsen.com/about-wilhelmsen/
Responsibilities :
Lead branding and market/product positioning activities
- Through product understanding and customer segmentation, develop ways to improve branding and market positioning to inspire the right target audiences
Develop and execute product strategies
- Involve in executing strategies to drive consumer uptake of our app developed for customers in use onboard vessels
- Use consumer insights and data to develop campaigns that encourage usage of app from the target audiences
Marketing analytics
- Monitor and identify relevant trends in marketing as well as conducting competitor analysis
- Compile marketing reports to monitor the impact of promotional and incentive activities
Developing Product applications (Equipment, services onboard vessels)
- Must have the creative bits. From designing collaterals, creating new apps to offer product as a service to customers
Requirements :
- Minimum Bachelor in Business Administration/Marketing/Engineering or similar discipline, preferably with marine background
- Able to commit full-time for at least 4 to 6 months
- Have a keen interest for digital marketing, technology (Augmented Reality, VR etc.), analytics and social media
- Creative and comfortable with numbers
- Highly self-motivated and self-driven with the ability to work independently, learn fast and think on feet
- Always up to date with the latest trends and best practices in online marketing
- Able to work well under pressure and adapt quickly to change
- Familiar with Adobe Photoshop and/or Illustrator, Auto-CAD files
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