Waistlab – Digital Marketing Executive

Responsibilities:

• Day-to-day management of websites, blogs, and social media.
• Research, plan, and produce various content (e.g blog posts, Instagram feed posts) to drive brand engagement and increase reach.
• Manage our social media calendar and community engagement to improve the brand's online presence.
• Conceptualize development and execution of advertising creative ideas, design and layout in support of all marketing activities such as advertising, and digital media (Facebook/Instagram ads, electronic direct mailers, newsletters etc). This will involve editing photos, videos, graphics and text alongside our designer.
• Develop and oversee the execution of our social media strategies and campaigns across major channels such as (but not limited to) Instagram, Facebook, and TikTok.
• Track and optimise audience engagement and traffic on social media platforms and websites.
• Other relevant marketing activities as required from time to time.

Requirements:

• Singapore citizen or Permanent Resident.
• Knowledge of basic Marketing principles. Experience in digital and social media marketing preferred.
• Very familiar and comfortable with using and navigating social media platforms, especially Instagram, Facebook, and TikTok.
• Passionate about digital and social media marketing. You are a creative individual who loves thinking of new content ideas to not only captivate the audience but to boost reach and engagement too.
• Proficient in Adobe Photoshop, Illustrator and Premiere Pro. Please include your portfolio in your applications.
• Excellent writing and communication skills. You must be able to articulate and structure your thoughts in an organized manner.

Traineeship Duration: 6 - 9 months with the opportunity to convert to a full-time permanent position at the end of the contract subject to your work performance and Company’s profitability amongst other factors.