The Volkswagen Group with its headquarters in Wolfsburg is one of the world’s leading automobile manufacturers and the largest car maker in Europe.
Volkswagen Group Singapore is a subsidiary of Porsche Holding Salzburg, which is fully owned by the Volkswagen Group. Volkswagen is the only car brand in Singapore to manage its retail business directly. The two dealerships – Volkswagen Centre Singapore (Alexandra) and Volkswagen Exclusive – offer full sales and service facilities.
By retailing directly to customers, Volkswagen is able to position itself at the forefront of Singapore’s car market. This arrangement also allows for a closer relationship between the brand and the people who matter the most. Volkswagen Singapore provides Volkswagen owners with the quality experience they expect from Europe’s largest car maker.
The showrooms and service centres are fully equipped with the latest equipment, with investments continuously being made in both people and space to provide the highest possible levels of customer service in both sales and aftersales.
It is the goal of the Volkswagen Group to offer attractive, safe and environmentally sound vehicles which set world standards in their respective classes.
Brief Summary
- To assist the Public Relations, digital marketing and social media team with campaign + event planning, including execution
- To support the Marketing & Communications department with administration of team tasks. This includes (but is not limited to) coordinating meetings with agencies and vendors, booking of business travel, liaising with various vendors for documents, collating reports, etc.
- To support the Marketing & Communications department with internal and external communication
Area of Responsibilities:
- The intern’s job scope will span across various functions of the Marketing & Communications department, with primary support for the Public Relations, digital marketing and social media sub-division. He/she will learn how to coordinate various marketing operations, compile internal reports, maintain budget records and liaise with external vendors.
- One of the key roles of the intern will be to support the Public Relations, digital marketing and social media sub-division with their daily work. This includes taking care of the press car fleet, maintenance of Volkswagen social media channels, media monitoring, and support for media events.
- As the intern will assist the marketing team with planning of campaigns during his/her internship, he/she will be given exposure to all external and internal communication aspects at Volkswagen. He/she will also assist with preparation for media communications including preparing product materials.
- As the Marketing team also handles customer communications, the intern may have the opportunity to assist with articles on the brand’s lifestyle portal, depending on his/her language and writing abilities.
- He/she will also assist with receptionist duties. All relevant team paperwork including purchase requests, invoices, travel requests, project budget updates and internal memorandums will also be taken care of by the intern.
- The range of duties is subject to the intern’s learning abilities as well as level of personal commitment
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Volkswagen Group Singapore Pte Ltd - Designation:
Public Relations (PR) Intern - Profession:
Marketing / Public Relations - Industry:
Retail / eCommerce