ABOUT US
We created toki.fan because we wanted a fun game to play while watching an esports match.
As fans, we believe that spectating esports ought to be an interactive, engaging and empowering experience that allows us to participate, and to feel included and involved, in the epic moments during the course of a live match.
Our flagship, toki.fan, is an ode to our passion as esports fans that we hope brings the world some joy, laughter, and great memories.
WHAT WE ARE LOOKING FOR
We are looking for the next generation of champions to fulfil the dream that is ‘toki.fan’.
The previous team were recently acquired by another project, and we’re now looking to rebuild our team to market and operate toki.fan, as well as to continue evolving the product to better serve and entertain esports fans of the future.
With these objectives in mind, we are looking for a Guild Leader (or “General Manager”, if you will), who aspires to be a Founder of a business, who exemplifies an entrepreneur that is prepared to don multiple “hats” in the business (marketing, product development, and operations), and who is a resourceful self-starter and doer, who thrives in the hustle and is resilient in the face of challenges.
You will be the first piece of a new team that will be installed at toki.fan. But fear not; you will be supported by a steadfast board of mentors, shareholders, and investors who are committed to guide and accompany you on this legendary quest.
RESPONSIBILITIES
- Collaborate with stakeholders to understand the objectives of the business.
- Identify target user segments and create user personas through research.
- Design, conduct, and review qualitative and quantitative research to identify the desired outcomes and underserved needs of our users.
- Apply research findings within the respective needs-benefits frameworks to identify product opportunities.
- Define and execute the go-to-market strategy for toki.fan including product positioning, value propositions, product testing, growth plan etc.
- Plan and execute strategic and new tactical marketing initiatives (discord, influencers, etc.) to drive growth for the adoption of toki.fan.
- Continuously analyze, evaluate and validate market opportunities, market feedback and user problems by creating market hypotheses, building experiments, and testing segments to influence product strategy and roadmaps.
- Adopt a data and insights driven approach and utilise in-depth marketing research, customer insights and market segment developments to understand product adoption opportunities, market trends and competitor insights to identify new opportunities and develop new products and features for toki.fan.
- Instruct our operations team to ensure a smooth and continuous operation of the platform
- Be the ultimate guardian for the dream that is toki.fan.
REQUIREMENTS
- Fresh graduates are welcome – we’re not looking for experience, we’re looking for a never-say-die attitude and boundless commitment.
- You have an understanding on how to design and execute product-market fit hypothesis and testing – lean and JTBD frameworks preferred.
- You have an understanding on how to utilize social platforms such as Discord, Twitch, YouTube, Telegram, and Twitter to develop grassroots marketing campaigns.
- You are a highly critical thinker and are extremely resourceful.
- You have excellent written and verbal communication skills.
- You are extremely meticulous and detail oriented.
- You are organized and have excellent time management to meet deadlines.
- You know how to take ownership and responsibility for outcomes.
- You like to work in an environment that is obsessed about the "why".
- You must be passionate about esports and gaming.
Related Job Searches:
- Company:
Toki.fan - Designation:
General Manager - Profession:
General Management - Industry:
Computer and IT - Location:
Geylang