The ReFormd Group is Asia’s fastest-growing fitness and performance brand, originating from Singapore.
Built on the belief that everyone deserves access to high-quality training, recovery, education, and lifestyle experiences, The ReFormd Group was created to provide top-of-the-line amenities, accessibility, and exceptional service that remains value-for-money for people from all backgrounds.
Today, The ReFormd Group delivers an end-to-end fitness ecosystem with 40+ businesses – spanning personalised coaching with ReFormd Personal Training, sports performance testing with Forged by RF, recovery with Shelter by RF, tech & lifestyle products with The Laboratory by RF, and over 20 managed gym and fitness locations. Together, these brands support individuals from their first steps into fitness to elite-level training, integrated recovery, and long-term lifestyle transformation.
As a Marketing Intern, you will play a critical role in amplifying ReFormd Personal Training’s brand presence. You’ll work closely with our Marketing Executive and creative team to develop, execute, and optimize digital campaigns, social media content, and lead generation initiatives. Your efforts will directly contribute to driving member sign-ups, member engagement, and overall brand growth.
Key Responsibilities:
Digital Campaign Management:
- Plan, implement, and monitor digital marketing campaigns (e.g., Google Ads, Meta Ads, TikTok ads) focused on lead generation and brand awareness.
- Optimize campaigns based on performance data to ensure cost-effective lead acquisition.
Social Media & Content Strategy:
- Develop and execute a dynamic content calendar across platforms such as Instagram, TikTok, and YouTube Shorts.
- Collaborate with staff and in-house content creators to generate authentic, engaging content (e.g., transformation stories, trainer spotlights).
- Manage day-to-day social media activities, including posting, community management, and influencer collaborations.
Analytics & Reporting:
- Monitor key performance metrics (engagement rates, lead volume, cost per lead) and prepare monthly performance reports.
- Use data insights to refine content strategy and campaign tactics.
Brand Storytelling:
- Support copywriting efforts by creating compelling, on-brand copy for landing pages, email campaigns, and promotional materials.
- Contribute to the development of educational content that positions ReFormd PT as a thought leader in fitness and wellness.
Collaboration & Coordination:
- Work closely with the Marketing Intern to align marketing initiatives with overall business objectives.
- Coordinate with external vendors or freelance partners as needed to scale creative production and ad executions.
- Liaise with trainers to source user-generated content and maintain brand consistency across all touchpoints.
Kindly note that only shortlisted candidates will be notified.
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- Company:
The ReFormd Group - Designation:
Marketing Intern - Profession:
Marketing / Public Relations - Industry:
Healthcare / Fitness / Sports - Location:
Downtown Core