The Hoffman Agency Asia Pacific Pte. Ltd. – Public Relations Intern

Company
The Hoffman Agency Asia Pacific Pte. Ltd.
hoffman.com
Designation
Public Relations Intern
Date Listed
17 Jun 2021
Job Type
Entry Level / Junior Executive
Intern/TS
Job Period
Flexible Start, For At Least 3 Months
Profession
Customer Service / Communications
Industry
Others
Location Name
Singapore
Allowance / Remuneration
$600 - 800 monthly
Company Profile

Hoffman Singapore, which opened in November 1996, was The Hoffman Agency’s first international office, and now serves as a base for client activities in South Asia, Southeast Asia and Australia. Our clientele covers a wide and diverse range of organizations — from public sector giants and special interest NGOs, large MNCs sitting pretty on the Fortune 500 list, mid-sized players and SMEs, all the way through to lean, hungry start-ups fighting hard to get there.

To meet the needs of our diverse client portfolio, we hire people from all backgrounds, with expertise in various industries to cover the gamut of communications specialties. Most importantly, our consultants are adept at getting to the heart of what a client needs to ensure we’re providing counsel that’s informed, pragmatic and offers solutions to real business problems.

Whether it is corporate communications and specialised stakeholder outreach, crisis and issues management, enterprise technology communications, digital and visual communications, content marketing and consumer/lifestyle programs, we’ve got you covered.

Job Description
YOUR STORY STARTS LIKE THIS
You’re ready to start your career in PR, and you want to make sure you find the right place to nurture your ambitions. You want to have fun and to make sure your voice is heard.
The Hoffman Agency is an international public relations and integrated marketing communications company that crafts stories to build brands.
We are seeking intelligent, ambitious interns with a passion for storytelling, learning and a commitment to excellence. Individuals must have a sense of humour and appetite for working in a positive team environment.

If you like where the story is leading, read on.

THE PLOT THICKENS: JOB DESCRIPTION
The intern will be assigned to a number of client accounts to provide support to the account team.

 

  • Media monitoring: Scan for client media coverage and compile media coverage reports to provide to clients
  • Speaking and awards: Create and update yearly calendars with speaking and awards opportunities, pull together abstracts and awards submission drafts, and submit the abstracts to nominate the company or product
  • Media relations: Monitor editorial opportunities and flag them to the team, research media contacts, compile media contact lists for pitching and create reporter briefing sheets
  • Social media: Research for and draft content to submit to client social media platforms
  • New business: Pull together preliminary research to contribute to new business pitches
  • Draft press releases 
  • Write media pitches and reach out to reporters with pitching content

ATTRIBUTES OF THE PROTAGONIST (THAT’S YOU)
  • Critical thinking

  • Accountability

  • Creativity

  • Curiosity

  • Fearlessness (of market complexity)

  • Initiative

  • Teamwork

  • Organisation

  • Sense of humour


THE HERO’S BACKGROUND: QUALIFICATIONS

 

  • Good command of written and spoken English;

  • Great research skills

  • A working knowledge of Microsoft Windows and Office

  • Diploma/undergraduate/bachelor's in Communications, Business, Marketing, Journalism, Linguistics

  • Possession of a leadership role in any extracurricular activity

In an agency environment with client responsibilities, there will occasionally be random, unexpected assignments, so a Hoffman intern must be flexible and willing to take on any task. The proactive spirit is encouraged and acknowledged at The Hoffman Agency, so an intern who is open to going above and beyond the call of duty is highly valued and rewarded.
This position is already closed and no longer available.  You may like to view the other latest internships here.

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