Launched in 1997, Singapore brand, Cedele, is an established F&B chain that specializes in hand-made, artisan bakery goods of breads, cakes and pastries. Their products are available in their own chain of bakery-café, restaurants and retail outlets and currently have a total of 34 outlets. Cedele is a privately-owned brand under its parent company, The Bakery Depot Pte Ltd.
Throughout the years, Cedele have diversified their food offerings to include sandwiches, salads, soups, hot mains, desserts and beverages. It first all-day dining restaurant opened in 2005.
Cedele has created a differentiation in the Singapore market by advocating an ‘Eat Well Be Well’ food philosophy, stemming from its founder’s belief, Yeap Cheng Guat, that eating well is essential to one’s well-being. Core value of their food products centers on natural taste made from wholesome, healthy ingredients. The brand champions healthy elements in its foods, so No Trans Fat, No Preservatives and No Premixes. Its baked goods are sweetened with Organic Unrefined Sugar whenever possible and the brand does not believe in artificial, processed ingredients, thus allowing this guiding principle to ensure that only the most honest, rigorously tested, natural methods are used in producing its foods.
Looking for students who are passionate about food and enjoys working on multiple food brands in the area of digital marketing, e- commerce and customer relationship management.
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- Company:
The Bakery Depot Pte Ltd - Designation:
Marketing Assistant / Intern - Profession:
Food Services / F&B, Marketing / Public Relations - Industry:
Retail / eCommerce