Studio Xii is an established company importing and distributing a wide range of premium quality health
and beauty products. In our quest to be one of the foremost health and beauty suppliers, we dedicate
ourselves to continuously searching for new, innovative and quality products catering to the needs of the
modern day consumers.
We differentiate ourselves from other distributors by having a strong emphasis on creating consumer
demand, establishing strong brand awareness and capturing mind share. From executing initiatives in
traditional media like broadcast, outdoor and print, to new media like Facebook and social media
marketing, keyword purchases on search engines, to in-store promotional activities, on the ground
events and relationship marketing via personalised communications.
Unlike most of its competitors, Studio Xii Pte Ltd provides a One Stop solution for overseas brands :
•Importation and local registration
•Full service for domestic distribution
•Above the line, PR and Below the line activation.
- Responsible for developing and implementing marketing communication strategies through various channels including digital campaigns
- Recommend marketing objectives, including basic and promotion sales volume and promotion profit forecasts to meet store sales targets and ranking requirements.
- Ensuring the branding position set is align to objectives and achieved
- Keeping track and analyse the marketing plans results and statistics to recommend action plans
- Managing of the budgets set for the marketing plans
- Work closely with PR agency and manage media relations
- Responsible for the planning, copy writing and vetting through all marketing collateral, advertisements and website etc not limiting to writing press releases, posting on social media (Instagram, facebook, twitter, etc)
- Develop, distribute, provide all publicity to all media with notices of upcoming productions, news articles, events.
- Identify relevant and powerful PR platforms, social forums, bloggers, key opinion leaders and advocators to drive word-of-mouth. Ensure always-on social listening, community management, and real-time crisis respond and report.
- Develop holistic go-to-market communications throughout multiple touch points along the way of consumers' path to purchase
- Present exclusive store programs to retailers and negotiate for space and location. Plan, execute retail events, promotional sites, conceptualization, set-up and conduct post mortem analysis.
- Develop good relations with retailers and partners for effective business negotiations.
- Conduct annual pricing corridor exercise and work on local pricing strategy of new products, which includes but not limited to harmonization of regional pricing and latest competitive pricing comparisons.
- Be a key partner to both demand and supply & sales Inventory to review forecasts and new product launches, align supply updates and raise any risks/opportunities that may impact the business.
- Responsible for new launch forecasts to determine sell-in and roll-out quantities required for marketing programs.
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- Company:
Studio XII Pte Ltd - Designation:
PR & Communication Executive - Profession:
Marketing / Public Relations - Industry:
Healthcare / Fitness / Sports