Stratgeist – Social Media Manager (Healthcare)

Job Summary

The Social Media Manager will be responsible for designing and implementing social media strategies aligned with our clients' business goals. This person will be the primary point of contact with clients, responsible for their ad spends to achieve maximum efficiency. He/She will need to foster a strong working relationship internally with the creative/production team as well as externally with clients on the approval of campaigns and contents. The ideal candidate has to be agile, creative, disciplined and highly motivated to deliver the best for the clients.

Responsibilities and Duties

• Own, strategise, plan, create, schedule and distribute content with boosted posts and paid media
• Optimize ad spends daily to achieve maximum efficiency for ad spend globally
• Forge strong relationships with clients and be the primary point of contact for key activities
• Collaborate with internal marketing and content/production teams to generate advertising assets including video, graphics, ad copy, and landing page URLs in order to create and deliver best-in-class social media and content-driven campaigns for our clients
• Point of liaison with clients on approval of campaigns and content; understanding their changing needs and adapting our approach to social media management for them accordingly
• Manage advertising calendars and project-manage advertising materials
• Deep-dive into social media analytics in order to gather actionable insights and generate monthly reports
• Manage the community and monitor online conversations; monitor SEO and web traffic metrics
• Traffic ad campaigns and builds in ad serving platforms (Ads Manager & Power Editor)
• Conduct A/B tests in ads to understand contributing factors that drive the business forward
• Stay up-to-date on industry changes to ensure our clients are always ahead of the curve on digital and social

Qualifications and Skills

• Strong knowledge of the Facebook Ad Manager and experience in running ad campaigns
• Minimum two years' experience working directly for an advertiser, agency, ad tech or social media platform.
• Excellent written and verbal communication skills; effectively communicate with internal stakeholders at all levels of the organization, vendors and team members.
• Ability to create compelling ad copy specific to the identified target audiences
• Superior collaboration and teamwork skills; experience working with cross-functional teams.
• Project management experience and adaptability: Ability to re-prioritize while operating within a fast paced environment, while continuously maintaining attention to detail, establishing priorities and meeting deadlines.
• Must be a positive, hardworking and self-motivated person
• Intermediate level in MS Office software (Excel, Powerpoint) and/or Google for Work products (Google Analytics, Sheets, Slides)
• Bachelor’s Degree preferred but not essential