Introduction
Starlight was set up in March 2006 as a marketing and distribution company in Singapore. Starlight aims to be a preferred boutique distributor of prestige cosmetics and known for its integrity and talented team. Our professional philosophy is to ‘Deliver what we promise’ and we have intentionally elected to represent only a select number of brands to ensure that proper attention is given to build and develop the brands we represent.
Track Record
Starlight’s first distributorship was Benefit Cosmetics for 3 countries: Singapore, Malaysia and Thailand and had successfully launched and established a solid platform for the brand during the 6 years that the distributorship was under our company, until the contract expired in December 2012 and the brand reverted back to the principal. Our company had won many media awards for Benefit’s products through our marketing efforts and Benefit was voted the Best New Brand launch in 2008 by C K Tangs, then the #1 department store for cosmetics in Singapore. Referral on our company’s performance and track record can be obtained from our trade partners/retailers.
Starlight was appointed exclusive distributor for Laura Mercier in Singapore since January 2012 and the contract expired in Dec 2017, due to the brand’s acquisition by Shisedo Corp. We opened counters in 11 Sephora stores, and in 4 departmental stores: Tangs Orchard, Takashimaya, Robinsons Heeren and Robinsons Raffles City. Through active PR engagement and digital presence, Laura Mercier was awarded the “Best New makeup brand” by Elle in 2013, and LM products have won numerous media awards in Singapore in the past five years and established the brand’s leadership in the Foundation and Face products categories.
Starlight has recently been awarded exclusive distributorship for the following new-to-market brands:
TheBrowGal from US since 2017
111SKIN from UK since Jan 2018
Jurlique from Australia since 1 August 2018.
Patchology from US since Sept 2018
Bottega Verde from Tuscany since Sept 2019
1/ Digital Marketing & E-commerce
- Manage and improve/maintain current & engaging content in Brand-owned initiatives/social calendar on social networking websites (namely FB & IG) with objectives of increasing engagement rate and followers in SM accounts
- Develop brand-owned web-shops (work with agencies) - target live date June 2021
Rich product pages with highlights on our DNA, results, texture
Personalized recommendation
Editorial section with expert articles
Incorporate our Loyalty program
- Support Digital team in developing internet presence and improving organic search rankings, considering SEO (Search Engine Optimization) to generate traffic to corporate website, landing pages and SM accounts.
- Assist E-Com team to manage multiple cross-channel projects to drive positive business growth
2/ PR
~ Assist in the coordination of all public relation activities
~ Assist in the administration of any PR tracking and reports
~ Compile photos of any PR coverage
Related Job Searches:
- Company:
Starlight Beauty Pte. Ltd - Designation:
Sales & Marketing Intern - Profession:
Sales / Retail - Industry:
Retail / eCommerce - Location:
Orchard