SPH Media Limited – Lifecycle Marketing Intern

Role Overview: Join us as a Lifecycle Marketing Intern to assist in developing and executing marketing strategies that engage customers throughout their journey. You’ll support campaigns, analyse customer data, and help improve customer retention. This internship is open to polytechnic and university students interested in marketing and customer experience.

Key Responsibilities:

• Assist in the creation and execution of email, SMS, and push notification campaigns for customer engagement

• Help manage and optimise customer lifecycle campaigns, focusing on acquisition, retention, and reactivation

• Support in analysing customer data and behavior to identify trends and optimise marketing strategies

• Assist in segmentation and targeting of customer groups for personalised campaigns

• Collaborate with the marketing team to align campaigns with business goals

• Track and report on the performance of lifecycle marketing campaigns

• Support creative content development for marketing materials and communications

• Help with customer feedback analysis to improve marketing efforts and user experience

Requirements:

• Strong interest in marketing, customer experience, and lifecycle strategies

• Good understanding of email marketing, SMS, and push notification channels

• Familiarity with customer data analysis and segmentation techniques

• Creative, detail-oriented, and organised

• Strong written and verbal communication skills

• Ability to work both independently and collaboratively in a fast-paced environment