SPH Media Limited – Intern Newsroom Strategy and Planning

Singapore's largest omnichannel media network, bringing you trusted news and lifestyle content across print, digital, radio and outdoor media.

The Newsroom Strategy Intern will support Berita Harian’s transformation initiatives by driving strategic planning, newsroom performance tracking, and cross-team coordination-- assisting with developing and executing strategies to increase audience interaction, digital reach, and community presence.

Required Competencies:
Analytical thinking, digital marketing/SEO knowledge, communication skills, and understanding of audience development metrics.

Learning Outcomes:
(1) Audience Development: Understanding how SEO, referral traffic, and platform algorithms drive readership and subscriptions.
(2) Contributing to projects involving digital experimentation, A/B testing, and new product rollouts in a newsroom.
(3) Community Management: Learning best practices for moderating discussions, responding to audience feedback, and converting loyal readers into advocates.
(4) Exposure to business-side data and collaborating with leadership on decisions that directly impact the organization's long-term digital growth.

There will be training provided-- i.e; focused instruction on SEO principles, paywall strategies, and the use of audience metrics dashboards (e.g., Chartbeat, Google Analytics) to inform decision-making.

Required Qualifications:
Undergraduate Degree, Diploma in Media, Management, Business, Marketing or Data Analytics courses in local polytechnics and universities/Malay Studies in NUS