Snaphunt – User Acquisition Specialist

• Drive user engagement for an exciting game development company
• Great opportunity for gaming enthusaists
• Strong learning and development prospects

Our client is an established firm creating and operating games with fun and fulfilling experiences across various platforms.

The Job

You will be responsible for :

• Implementing and optimising performance marketing campaigns across various channels to drive user acquisition, engagement and revenue for the company's online games
• Assisting in digital media partner evaluation, to improve user acquisition strategy and ensure marketing budget efficiency.
• Collaborating with internal creative team to generate compelling creatives according to campaign performance and audience insights.
• Supporting new initiatives and conducting A/B testing to improve efficiency in user acquisition and maximise ROI.
• Defining, measuring and improving key business metrics with Product Team
• Gathering campaign performance data from various sources and presenting it in a transparent and simple way to enable data-driven decision making.
• Liaising with various departments to improve data quality and comparability
• Providing full transparency into campaigns on a constant and pro-active basis.
• Researching and presenting information by collecting, analysing, and summarising data and trends.

The Profile

• You have at least 2 years experience in a digital marketing or similar role
• You have experience with paid social ads, Google ads, marketing campaign planning and execution
• Strong understanding of online advertising metrics (CPI, CPA, CTR, CVR, CPC, ROAS, ROI, LTV) is required
• Having knowledge of performance marketing in online gaming industry or mobile app marketing will be an added advantage
• You have strong data analytics skills and good sense of numbers,
• You pay strong attention to details and are able to work independently as well as part of a team
• You have the ability to work in a fast-paced environment with excellent time management skills and multi-tasking skills.

Ref: 86990184