Snaphunt Pte Ltd – eCommerce Creative Lead

Job Summary

The Creative Lead owns the execution and ongoing optimization of Mellanni’s visual marketing assets across Amazon, DTC, and additional online marketplaces. This role is hands-on and delivery-focused, working with both existing image and video assets as well as new creatives developed through AI-assisted and traditional design tools.

This position requires strong e-commerce experience, a deep understanding of Amazon content standards, and the ability to translate brand direction into scalable, high-performing creative output. The Creative Lead partners closely with marketing leadership and performance teams to ensure all assets are accurate, on-brand, and aligned with business objectives.

Core Responsibilities

Content Production & Creative Ownership

• Own day-to-day creative execution across Amazon, Shopify, email marketing, and paid media
• Produce, update, and optimize product imagery, lifestyle visuals, short-form video, and supporting graphic assets
• Adapt approved creative concepts into multiple formats, sizes, and placements across channels
• Ensure creative output consistently meets Mellanni brand standards, quality benchmarks, and performance needs

Amazon Content Management

• Lead ongoing updates to Amazon PDPs, A+ Content, and Storefront assets
• Execute seasonal refreshes, promotional updates, and merchandising changes
• Ensure accuracy and consistency of product visuals, claims, and messaging across all Amazon listings
• Maintain compliance with Amazon content guidelines and best practices

AI-Assisted Creative Workflow

• Leverage AI tools for image generation, video creation, and copy support to accelerate production
• Review, refine, and finalize AI-generated outputs to meet brand, quality, and accuracy standards
• Build and maintain organized prompt libraries and reusable AI workflows
• Stay current on emerging AI tools and apply them thoughtfully within an e-commerce context

Cross-Functional Collaboration

• Partner with PPC, influencer, and e-commerce teams to deliver creative assets on schedule
• Support structured creative testing by producing iterations and variations as requested
• Coordinate asset updates, handoffs, and version control across platforms

Asset Management & Documentation

• Maintain organized creative libraries, naming conventions, and version control
• Document repeatable workflows for AI-assisted and traditional content production
• Support continuity and knowledge sharing within the marketing team

Packaging Design & Production Support

• Design and update packaging artwork in line with established brand standards and product requirements
• Prepare print-ready files according to factory specifications, dielines, and packaging templates
• Ensure accuracy of dimensions, barcodes, claims, regulatory text, and required markings
• Coordinate revisions with internal stakeholders and suppliers
• Maintain structured packaging files and version control across SKUs

Required Experience & Qualifications (Must-Haves)

• Proven experience in e-commerce creative production, preferably within a consumer goods or DTC brand
• Hands-on experience working with Amazon content, including PDPs, A+ Content, and Storefronts
• Strong understanding of performance-oriented creative for marketplaces and paid media
• Demonstrated ability to manage multiple assets, updates, and priorities simultaneously
• Experience using both traditional design tools and AI-assisted creative workflows
• High attention to detail, especially related to accuracy, claims, and compliance

Ideal Candidate Profile

• Senior execution-focused creative with ownership mentality
• Comfortable working within established brand systems while improving and scaling them
• Fast, organized, and detail-driven in high-volume production environments
• Curious, pragmatic, and disciplined in the use of AI tools
• Collaborative, responsive to feedback, and reliable under deadlines

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