Shiseido Asia Pacific was established in Singapore as headquarters for the region in January 2016. With Asia’s massive growth potential and Singapore’s strategic location close to key Asian markets, Shiseido is able to garner deeper Asian consumer insights, localize marketing, and most importantly quickly cultivate and deliver brands that Asian customers know and love through faster decision-making and execution. Shiseido Asia Pacific has a diverse portfolio of leading brands including SHISEIDO, Clé de Peau Beauté, NARS, Drunk Elephant, ELIXIR, ANESSA and d program.
Located in the heart of the city’s Central Business District, our office is home to a diverse and multi-cultural team that puts people first; and celebrates innovation, creativity and integrity in all that we do.
MAIN PURPOSE
The Regional Marketing Intern is responsible for supporting and assisting in SHISEIDO brands ELIXIR & d program’s marketing activities for APAC domestic Markets (Singapore, Malaysia, Vietnam, Thailand, Taiwan).
KEY RESPONSIBILITIES:
MARKETING OPERATIONS
To undertake daily marketing & administration tasks to ensure the functionality and coordination of the marketing department, e.g. disseminate marketing guidelines and information to markets, coordinating with local markets on marketing calendar and animation plans, support markets on daily operational topics such as product assortment, launch calendar, commercial animations, training & education, consumer engagement activities etc. To consolidate, analyse, and challenge market's forecast on product initiatives, POSMs. To manage quotations and invoice processing. Provide ad-hoc administrative and operational support to the APAC Marketing team
MARKETING REPORTS & ANALYSIS
To coordinate the collection of data and analyses performances in APAC. To prepare reports and information gathered from the markets to consolidate to HQ in Japan
DIGITAL MARKETING
Work with external agencies to produce regional creative assets, social assets, etc to boost brand awareness in the region. To ensure timely availability of assets, proper approval process and timely delivery. To assist in executing regional ecommerce marketing campaigns e.g. 11.11, 12.12To participate in Tiktok campaign planning & execution, including creation of localized tiktok content. To maintain digital excellence in execution across digital social platforms and ecommerce platforms. To participate in paid media campaign discussions. To assist in the rollout of official website content
REQUIREMENTS
Degree in Business Administration, Marketing or equivalent. Ability to design with Canva/Photoshop/Illustrator, simple Tiktok editing. Well versed in beauty trends & passionate about Skincare. Ability to think creatively and propose social media content ideas. Possess good communication and written skills and time management skills. Good team player and able to work in a fast-paced environment. Ability to prioritize and meet deadlines. Self-motivated, fast learner and able to work independently.
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