Perception Research Services (PRS), founded in 1972, is a global leader in packaging and shopper research. At PRS, our mission is to apply consumer research expertise, technological innovation and analytical insight to help our clients “win at retail” in the global marketplace. PRS is headquartered just outside New York City, and has international operations in London, Geneva, Rome, Mexico City, Singapore and Shanghai.
IN VIVO BVA, founded in 1989, is one of Europe's leading tailor-made consumer goods research companies. In VIVO BVA boasts unrivalled expertise in consumer goods research and marketing thanks to precise and unique methodologies that provide results capable of predicting the future behavior of consumers and shoppers. IN VIVO BVA has established a global presence through its network of subsidiaries in Europe, China and the United States and through its partners in other large countries.
Effective from Jan 2016, PRS and IN VIVO BVA are merged into PRS IN VIVO. This merger unites the world’s two leading research agencies focused on packaging, shopper marketing and new product innovation. With our consolidated suite of capabilities, PRS IN VIVO will help FMCG marketers succeed at both the “1st moment of truth” (purchase) and the “2nd moment of truth” (product usage experience).
The Quantitative Research Associate will join the Singapore office as part of a 20+ person PRS IN VIVO Asia team and will be responsible for assisting in the implementation of quantitative consumer research studies mainly across Asia (and occasionally outside, e.g. Europe).
Daily responsibilities will include study design and fielding, data analysis and report preparation. This will involve working with your team to ensure that the research properly addresses client marketing issues through working with PRS fields and other suppliers to ensure that the studies are implemented correctly.
Primary responsibilities will include:
Coordinate all aspects of day-to-day project management including:
Develop project specifications for internal operations teams
Reviewing and finalizing necessary stimuli with internal and external partners based on client feedback and approval
Developing fieldwork instructions
Guiding production and shipping of project materials
Participation in fieldwork team briefings
Monitoring fieldwork quotas and production
Communicating with coding/photography/graphics vendors
Checking and posting of data for analytical reports
Design and charting of PowerPoint presentations
Maintain contact with internal departments, field personnel, and all outside vendors on day-to-day project issues such as:
Questionnaire changes and revisions
Questions and requests from field service agencies
Any other special requests from clients and/or vendors as they arise
Maximum two years’ experience in primary consumer research
Must be proficient in English; Mandarin fluency is a strong plus
Proven ability to take responsibility, think analytically, creatively problem solve, efficiently prioritize, communicate clearly & meet deadlines
Ability to work independently as well as part of a local and remote team
Intermediate to advanced proficiency with Word, Excel and PowerPoint required
A valid passport/IC and willingness to travel at short notice
College/University Degree in Business Administration/Marketing, Sociology or Psychology