RED aims to better understand the local Muslim Women (MW) and provide evidential data to represent MW to other communities as well as offer recommendations on topics that affect MW. RED also aims to engage various partners and stakeholders on emerging and challenging subjects confronting MW. The suitable candidate shall be responsible for the development of content and resources for RED’s social media platforms, as well as provide the administrative and operational support for ad-hoc research and engagement-related initiatives, including the operations of the upcoming Women Space.
Key responsibilities include but not limited to the following:
1. Social Media Marketing
· To plan, execute and manage digital marketing strategies on PPIS RED social media platforms to increase brand awareness (i.e. Facebook and Instagram)
· Establish and maintain rapport with viewers, followers, and strategic partners
· Research on upcoming trends and recommend ways to implement trends for RED’s social media platforms
2. Content Creation/Design
· To create engaging, creative, original content based on specific themes as advised by PPIS RED
· Increase engagement by developing, editing, publishing, and sharing content daily on social media platforms
· Copywriting and management of all marketing materials e,g newsletter, blog, article and campaigns
· To optimise content and ensure brand consistency by keeping track of the latest social media trends and technologies
· Identify influencers/bloggers to partner and drive social growth engagement
· Ability to use Canva, Photoshop and/or Illustrator, Final Cut Pro and/or Adobe Premiere Pro and/or any 3D related software
3. Engagement & Any Other Matters
· Assist to conceptualise, plan, organise and implement engagement programmes and evaluate programme effectiveness for continuous improvement opportunities
· Facilitate the collation of feedback from PPIS members, stakeholders and the community to understand community’s needs address issues of concern to the community.
· Any other ad-hoc duties as assigned by Supervisors or Management
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