About us
Nielsen N.V. (NYSE: NLSN) is a global performance management company that provides a comprehensive understanding of what consumers Watch and Buy. Nielsen’s Watch segment provides media and advertising clients with Total Audience measurement services across all devices where content — video, audio and text — is consumed. The Buy segment offers consumer packaged goods manufacturers and retailers the industry’s only global view of retail performance measurement. By integrating information from its Watch and Buy segments and other data sources, Nielsen provides its clients with both world-class measurement as well as analytics that help improve performance. Nielsen, an S&P 500 company, has operations in over 100 countries that cover more than 90 percent of the world’s population. For more information, visit www.nielsen.com.
Consumer Insights (Quantitative)
- Market Research (MR) Fundamentals
- Work alongside experienced market researchers and be trained on basic knowledge of MR methodologies and techniques
- Opportunity to learn and understand the full process and function involved in quantitative market research methods and analysis techniques with focus on consumer behaviour trends.
- Opportunity to work with project team members to design, implement and deliver customised research solutions to clients across various industries including FMCG, Banking and Finance, Technology and Retail etc.
- Familiarise yourself with client (e.g. FMCG) eco-system – from consumers, manufacturers, retailers and beyond
- Assist in client service essentials which involve project design, research methodology, conceptualization, project costing, proposals and client management.
- Project Management and Fieldwork Operations
- Exposed to all aspects of fieldwork operations and management
- Develop relevant project materials/stimuli including questionnaire, fieldwork briefing and training notes
- Liaise with internal and external stakeholders when necessary to ensure efficient operations of fieldwork to meet the project schedules.
- Opportunity to observe fieldwork, manage fieldwork for on-going studies.
- Client Management & Reporting
- Engage with leading global firms across multi-disciplines and industry including FMCG, Banking & Finance, Technology and Retail.
- Gain an understanding of and influence client strategies
- Learn to dissect and analyse large amounts of quantitative data
- Prepare and support project team members in data tabulations and prepare reports with simple interpretation, commentaries and recommendations.
- Contribute supplementary insights by conducting secondary research on existing market trends, projections and forecasts.
- Spot trends and translate data-driven insights to tactical recommendations.
- Build impactful presentations around pressing business issues.
- Develop your professional network and gain exposure to other practice areas through extra-curricular projects.
- Maintain client relationships with guidance from manager, contributing to the team success
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