Youth.SG is an online content provider that caters to Singaporeans aged 17-24. We cover the entertainment scene, bring you the latest trends in town, and share perspectives on the youth issues we face. Youth.SG sits within the Strategic Communications division in the National Youth Council.
As a Digital Marketing intern, you will analyse data and assist with operationalising digital marketing strategies for National Youth Council’s digital media platforms and brand personas, such as Youth.SG, NYC and Outward Bound Singapore. You will learn how to incorporate digital marketing skills to help your content reach a greater audience.
Four things you can expect from this internship
1. Manage our social media accounts and online communication channels
You get to learn the difference between managing your own Instagram account and a brand’s Instagram account. It’s same same, but different. There are things to note like timing, audience behaviour, relationship, quality, quantity, tone, engagement, and about 18,000 more factors.
2. Market content for Youth.SG and National Youth Council
You get to preview our upcoming content and package it to meet our objectives. To do this, you will learn about SEO, SEM, SMM, CMS, and many other digital marketing acronyms.
3. Be active on Instagram, Twitter, and Facebook
You can finally use Facebook, Twitter and Instagram for work, be it surfing the web for cat videos, scrolling through infinite feeds, or lurking online and see what’s new and trending. These are just some of your daily duties. Tough, isn’t it?
4. Publicise our digital platforms
You will be a key member of the team organising our marketing campaigns, and we love it if you propose your own ideas.
5. Play around with data all day
You are curious about and familiar with data analytics. We also love it if you can gather insights to tell others how well (or poorly) they are doing in their content.
Requirements:
- Excellent verbal and written communication skills
- Able to deliver quality work within tight deadlines
- Ability to work independently and in a team
- Internet & social-media savvy
- In touch with the youth scene and youth trends
- Basic knowledge of HTML
- Basic knowledge of digital marketing strategies (eg: SEO, SEM, SMM, CMS etc) are advantageous
- Working knowledge of design, photography and video editing are a bonus
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- Company:
National Youth Council - Designation:
Digital Marketing Intern - Profession:
Public / Civil Service - Industry:
Creative / Media - Location:
Toa Payoh