Madam Partum by Chien Chi Tow – Digital Marketing Executive

Digital marketing involves the promotion of products and services through a variety of digital channels, using the internet and mobile technology. Push and pull marketing techniques are applied, targeting consumers both directly and indirectly.

In the role of digital marketer, you'll be involved in developing an organisation's multi-channel communication strategies and may work across several areas, or specialise in a few, depending on the size and requirements of your employer.

Job Duties:

• Devising strategies to drive online traffic to the company website/Facebook/Instagram
• Tracking conversion rates and making improvements to the website.
• Overseeing the social media strategy for the company and content management
• Managing online brand and product campaigns to raise awareness.
• Managing the redesign of the company website.
• Improving the usability, design, content and conversion of the company website
• Responsibility for planning and budgetary control of all digital marketing
• Evaluating customer research, market conditions and competitor data.
• Review new technologies and keep the company at the forefront of developments in digital marketing.